I have a purebred 11 year old Siberian Husky, a 7 year old American Staffordshire Terrier, a 6 year old Chihuahua and a 15 year old Long Haired Two-Haired Cat. Trust me when I tell you that I've spent thousands of dollars on all types of personal care products over the years. Buy this if you are not a professional groomer. Perfect. It has about 70% of the performance of professional fur dryers. It is quiet enough to train your pets easily if you have a good relationship with your pet. It's louder than a hair dryer, quieter than a small vacuum cleaner. I've even used it to blow grass clippings off sidewalks after mowing the lawn. The heating element is slow and low, as expected. In fact, all features are as expected and of pretty decent quality. I recommend using this instead of a portable coat/hair dryer.