I love getting those emails or texts asking me if I have time for an opinion survey! It's so good they send it multiple times throughout my day (even when i'm not working :). They're always short polls about products/services. It really helps you understand who their target market are AND what people actually think rather than just reading one sided articles that make us feel like we need something new because everyone else has them lol. Sometimes I don't know how valuable these surveys could be until after posting but even then, knowing there are already 10 other companies out doing this makes me want to do better :D.
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