The ability to easily configure the solution as per the business needs. The UI is pretty good. It's very easy to use when compared to other shopping cart software. The customer support is good. I have not come across anything which I disliked. The solution is good for small businesses. It is very easy to use. The customization is very good. You can easily add your own products or themes. The solution is very economical. One can easily implement it in small businesses and start with it. It is a good solution for small businesses. I have used the solution for one of my customers.