The easy to use interface is very intuitive, which makes it very easy for our users to get up and running quickly. I like that in any data set there are numerous ways to present information, so you can always find something that works best for your business. It's not free, but you do have some options for add-ons and paid support. Give it a try! The ease of setup, and quick ability to learn how to use the product is great. We needed an analytics tool to help us identify what was driving our business. This allowed us to make better decisions about where to spend our energy and resources.