I have read many conflicting reviews about whether it is genuine material and what I definitely got is 3M 1080 exactly as described. The only complaint I have is that they present this item as wrapped in a cardboard core, which is not the case. That's why I give 4 stars. Also, the edges were quite wrinkled because there was nothing in the roll to protect them. This isn't a problem for my application as I'll run it through a contour cutter to make a set of hood strips, but I'm sure this might be a little awkward for some. In general, the material itself, as far as 3M is concerned, is top notch. Nice shiny black metallic.
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