I like how easy it was for us as new users with no coding background or experience in building websites/apps from scratch - we were able to build our website within 2 weeks! The support team at outset are amazing too; they're always quick enough response when needed by emailing back really fast compared other companies that take days /weeks before responding even if its just an "okay" question.
They also have some great templates out there which makes things easier especially since most people don't want their customers seeing code behind everything else anyway so this helps keep them happy about not having any visible changes made without approval first etc.. We've been using outlook automation tool called Outlook2SMS where emails can be sent automatically through API calls but now instead sending SMSs via APIs directly into mobile phones via apps such as WhatsApp has become super convenient thanks to MSOoutSet.