I like that we’re able see trends in our business quickly without having tons of staff dedicated solely towards this type task! We have been using it since day one so there isn't much more than what you would expect from an online tool but if anything has improved my life as well was how quick they are answering questions or updating us when something doesn t work quite right (or not working correctly)!! There's nothing really negative about alloy other then maybe their prices could be slightly lower? But overall everything works just fine no issues here which makes me happy because i do believe its worth every penny spent especially considering alloys amazing team support too. Great product great people who made sure everyone got started very smoothly even though most were new users. !