Sold and strong. I strategically placed 4 of these on the floor of my pickup truck bed and centered one on the tailgate to accommodate various mounting situations where D-rings on the side panels would not suffice. And the biggest plus: They do not stick to objects being pulled into/out of the truck. I used 1/4" stainless steel hooks, drilled a 1/2" hole and they are rock solid. They hold my ratchet straps with ease. Worked for me, don't understand why they don't work for you.
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