I like its simplicity, the ease of use. It's not very customizable but it does what I want. You can't easily integrate it with 3rd party applications like Slack or others. I would have liked to be able to do so. The main problem we had was keeping track of all our accounts in one place. We were sending messages between accounts from different teams and this was causing some confusion. This solved that issue. We were solving the problem of sending messages to multiple people at once, and then having them go out into the system, which was time consuming.
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