I like how it’s easy to use; there are no complicated steps involved in getting started with this software or training new users! It can be difficult at times figuring out what all of your test results mean so having someone who knows about health tracking/analytics help troubleshoot would definitely make things easier for me as well. The fact they have made their app available both online AND offline makes them stand above other companies when trying to figure which one best suits my needs (I travel often). They also offer great support via phone calls if needed too!!