The ability to send personalized messages without any limits or restrictions. I like that you can target specific areas of your customers which makes it easier for us as an agency to reach our clients. It's not easy to find one thing I dislike about this software. If there was anything I would change, it would be making it so we could add more targeting options such as gender/age etc. This helps us get targeted results when sending out emails to our client base. We use pebblepost mostly for email blasts but sometimes also do content creation campaigns.