I enjoy that they are very easy to use, simple process of getting started as there is little training needed at all! They also offer video tutorials which helps me understand what their software offers better than reading through it online or in written form would do (though both can be helpful).
It's been great for my blog since we're able get more reach out into different social media platforms because our audience likes seeing videos from us rather then just text posts alone like other sites have done before them. As you know being an influencer myself these days has become so important but not only am i creating content now-a-days its hard finding new ways for people who follow your account/blogger page too see how much work goes behind each post /video etc. This platform allows everyone else involved such creativity without having another team member doing this task while still allowing others.