They care because you think they might one day save your life. Let's face it, probably only about 2 percent of people in Western culture today will face a survival or death situation in a forest or wilderness. However, one would have to be a fool not to want to have several of these in the car, in your travel bag or even in your purse if you are a woman. They are very light and take up no more space than a tin of breath mints. Advantages: Much more than normal rescue blankets. Plus + light weight. Great price for the crowd. Suitable for signaling if required. With 2 or 3 you can build rain/snow. Shelter or temporary tent. Cons: Very noisy and a little annoying when unpacking (not ideal for hunting or trying to hide from the bad guys). Once they tear a little, they will continue to tear unless you patch them. Should not be used near a campfire. Despite the fact that they do not spread the burn, they will certainly make holes from sparks.
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