I like that you can make custom fields to help organize your database of contacts.
It is very easy for someone new to use, however it does not have any user friendly features other than adding/editing memberships or making changes directly in the program itself (i am assuming this could be changed?). The price point seems high compared with similar programs out there so if they are looking at competing products then maybe their pricing needs work as well? We don't really know yet because we haven't used too many competitors but what we've seen has been pretty good! For our church organization using flockbase helps us keep track of all those who need confirmation into different groups depending upon where people attend services throughout the week etc..