The ease of use to create custom fields is great for our needs! There are many different ways you can customize this tool so that it fits your specific need (we needed more than just free form text).
If I have an issue with one aspect or another about how something works - someone from support usually responds within minutes which helps me make my decision quickly as well if/when they decide not be able solve what i'm asking them in their response email. Easy way to build relationships w customers who want new services but don't know where else to go other then us because we provide such unique service like no others out there today.- Integrates easily into Salesforce- Saves time by having all necessary customer information at once instead searching multiple sources separately each day-.