The ease at which I can create new clients or add in past client information as well. It's also easy for me to update with changes/updates from my email notifications. There are some features missing (e.g., no ability to edit existing entries). If it had those functions built-in, then we could see how much easier this would be! We've been able use our current system but have realized there were many benefits available through adding Avalons' management software. I like how easy it was for my clients who have always had problems with their own software (or none at all) because this one really makes booking very simple! It's also great when they want me as backup during updates or changes in programs - which happens often these days since there are so many new ones out now!! And lastly but not least-it has helped us save quite some time while working together online via skype/google hangouts etc.- no more having them call up everytime we need something done.