The ability to use my phone number as an email address makes it easy for me to send emails from anywhere in the world- no need to pay per message or worry about running out of messages! I wish there was more flexibility when setting up filters/rules so that we could set them once and not have to go back every time something changes at our organization (ie new executives come onboard). It is great because it's very simple but also allows us to keep things organized without having tons of folders cluttering up the desktop where everyone has access. We don't really do anything other than just keeping tabs on who contacts whom which helps ensure transparency within our team members.