Its easy navigation between the different categories of products as well is an easy viewing option by selecting date or category which can be sorted easily by searching out product names with respect ot keywords etc.,Also it has free plan so one do not need pay any amount if they wants just try it once. No cons at all nothing really good about this app. So I must highly recommend Owheeler even small businesses may also use it because its simple & user friendly interface very convenient feature available so go ahead using it. Helps me finding out best options from variety market place,It provides proper guidance related information such business information to consumer behavior analysis. I like how easy it is to use this tool because of its simple layout as well as its functionality. It's very user friendly which has made me able to get more done with less effort! Nothing really but if there was something i could see improved upon would be maybe adding some different categories so we can have our own custom filters? We're using owlers mainly to keep up to date with what other people within my field (web development) do.