I like how easy it was to setup my server with this software compared to other solutions out there! It's also very intuitive for new users as well which makes getting started super quick. The only downside would be if someone has never used Google Analytics before then they may need some training or help from support team in order get set up correctly. But overall its been great working through our onboarding process of setting everything up right away without any issues at all!! We are able to see where traffic comes into site both internally & externally (google) along side what devices people use such as mobile vs desktop etc.