The ease of use! It's so easy to set up your menu for your customers and it's also simple to add new items or change existing ones. I like how you can customize the colors and fonts as well. The support team is great too! They're always willing to help with any issues/questions you may have. I wish they had more templates available in different sizes to choose from when creating a new menu. I'm solving my problem of having to create multiple menus for our business, and then sending them out to our guests via email. This allows us to keep track of the menus we've sent out and who has received them.