I like how easy it was to use this software compared with other similar products we've used in past years. It's very intuitive and works well without any issues at all! We have been using point pin as part of our marketing campaigns where people can sign up and get their own map pins set up so they are able to share them online through social media platforms such as Facebook and Twitter. This has helped us make more connections between customers who may not be aware of each others' businesses if only looking over an email signature alone.