The platform offers a lot of flexibility so that I am able to customize my workflow as needed by each client. It is easy enought for me to use if you have no experience but it also has lots of features which allows us to streamline our process without having an expert in-house. If there are too many options available this could be confusing when starting out. We were not using all its capabilities at first but now we find them very useful especially since they allow customization between clients depending on their specific needs. When creating different campaigns for multiple companies one thing i like about campaign deputy was how quickly everything went through compared to other platforms where it would take longer than expected sometimes. Also being able to easily track progress from start to finish really helped speed up production time! Having been dealing with marketing automation software previously I found myself learning things quicker due to less confusion over what certain fields mean. Now I know exactly why some functions do what.