I like how easy it was for me as an SEO manager/marketer who's not really familiar with coding or html very well at all in this day & age of technology - we can do so much more than what used be possible just 5-10 years ago! The only thing i dislike about rotatr links (if there could ever BE anything) would have been if they had better integration into our system but other sites use them now so thats fine too :) As far as being able to see where my referrals are going etc? Thats great info!! Easy accessable data which helps us track ROI from ad campaigns / affiliate programs easier then before using another program such as LeadFeeder has helped tremendously. Also makes managing affiliates even simpler since its one place instead several others :).