I like that it's easy for me as an SEO person who doesn't have much experience in coding or graphic design/web development to be able to make my own website without having to hire someone else! It is very intuitive but also has some features which are not so obvious at first glance (like how you can customize colors). If there was more support from their team of developers then this would get better over time. For now we're using ziplr because its free, simple and fast enough for our needs right now. We use Ziplr mainly to host blog posts about different topics related to marketing and web devlopment.