I love that it is so easy to use, as well have all of my social media profiles in one place! It's also great because we can see our analytics for each platform separately when using this software instead having them combined into 1 dashboard like other platforms do (ehem.. Google Analytics). The only thing i dislike about startafire are their reports - they're not very user friendly or simple at least compared with others out there but overall its been good working through some issues which were causing us problems elsewhere before switching over here :) Definitely worth trying if looking around!! We've definitely seen an increase since starting up again after previously being offline due too these reasons.