Review on AdIntel for Salesforce by Jeff Arellano

The UI is quite simple; very intuitive and user-friendly. It provides more granular insights into ad performances on each channel. Also, it's a lot less costly than buying an external platform like Marketo etc. There are certain limitations though. For example, we couldn't find any way to add custom tags to our ads other than 'Campaign' or 'AdGroup'. Secondly, you cannot do deep profiling and analytics for each ad. It is very good with data visualization but lacks some key features. I would definitely recommend this tool. It has helped us in improving our ROI and increasing our ad spend by making an informed decision. It helps us reduce wastage of ad spend, improve CPCs and increase CTR. It also enables us to monitor multiple channels which was never possible before using this platform. Overall, this tool works really well and if you want a simple solution for all your data analysis needs then it fits in perfectly! The interface is easy to use and the functionality is intuitive. I don't like that you cannot add custom keywords to your campaigns. You can only choose from a list or enter a keyword manually in each campaign. It's not great to have to do this but sometimes it is necessary. We are solving the problem of understanding where our business is performing well and where we need more focus.