The UI is quite simple; very intuitive and user-friendly. It provides more granular insights into ad performances on each channel. Also, it's a lot less costly than buying an external platform like Marketo etc. There are certain limitations though. For example, we couldn't find any way to add custom tags to our ads other than 'Campaign' or 'AdGroup'. Secondly, you cannot do deep profiling and analytics for each ad. It is very good with data visualization but lacks some key features. I would…