I like that this platform helps all departments in an organization understand their ad spend better so they can make more informed decisions regarding which ads are performing best as well or least when it comes down to marketing budgets! This is also very straight forward compared with other platforms - easy setup (no need training!). The dashboard isn't great but you get used quickly enough once using your daily activities within our accounts team-wide account spends go up each quarter without fail!! Our Marketing department uses sales intel data from multiple sources across several different groups/departments internally at work here; however not able gather together into one place until recently by hiring us out some extra help who's been working hard getting everything set correctly over last few weeks now we're seeing benefits already through greater transparency around what works & ; doesn't really much else required.