To begin with, the main thing to understand is that this lens is positioned as a universal, travel zoom. For this purpose, it is better not to come up with. I did not compare it with analogues from other companies, but this lens is very convenient. I use it mainly in good light for shooting portraits on the street - there are wide and medium and narrow angles. Extremely convenient! I took on a trip around the Crimea - again - both nature with architecture by 28 mm, and bring mountains closer to 300 mm (any kind). Autofocus is good, tenacious, it's easy to catch a bird in flight) Used only on FF, on a cropped matrix, a wide angle will most likely not be enough, and there is Nikon 18-300mm f / 3.5-5.6G ED AF-S VR DX
Nikon 50mm f/1.8D Lens: Perfect for Nikon DSLR Cameras!
97 Review
New Nikon 18-105mm Vibration Reduction 📷 Zoom Lens with Auto Focus for Nikon DSLRs
104 Review
Canon EOS SLR Camera Lens EF 24-105mm f/4 L IS USM
124 Review
Canon EF 50mm f/1.8 II Fixed Lens - Discontinued by Manufacturer
93 Review