I like that it is easy to create different types of reports for our clients, including ones with charts or graphs! It's not very intuitive when you first start using this software but after some time getting used there are no problems at all!! We use MARSELI as an analytical tool in order improve client service by providing them marketing insights about their customers behavior (behavioural data). The main benefit we have from implementing marseli into business processes has been increased customer satisfaction through better understanding what makes people buy more often than others products/services offered within same category etc..