I like how easy it is for me as an admin of my own list, or even just managing lists in general, sendreach makes that process seamless! The interface could be more intuitive but overall great product. They are constantly improving this tool which really helps us out when we need assistance from them. We have been able to build our business using this software without any issues at all so far!! It's helped tremendously! Great customer service too - they're always willing to work through your problems if you reach out to support@sendreachedigitalmarketing.com. Sending emails has never before felt easier than sending via sendreach (and yes, i've tried other tools).