The platform gives you freedom of creating your own landing page for each lead, which provides more targeted approach as it can be customized according what needs are in that particular stage i am at right now! It has got everything needed within one place - from A/B testing tools till reporting modules etc all under 1 roof!! We get instant analytics about our leads flow along their journey (leads source).
This helps us understand where we need improvement & how many visitors will convert into customers or not-to mention ROI. There’s nothing much I dislike but there could have been some options like customizing templates by dragging elements instead moving them around would make this tool better suited for small businesses who don't want too complicated set up process than its worth getting used to! More insights means improved customer experience hence increased revenue!!