I like how easy it is to use, as well has its user-friendly interface! It's very flexible so you can easily add more keywords if needed for future research projects or campaigns; this makes searching much easier than with other software out there (i'm looking at YOU Google). Sometimes when using multiple tabs of data from different sources within one project/campaign sometimes some don't sync up correctly - which causes problems because they need syncing properly before exporting them into Excel reports etc., but overall i've found no issues thus far while working wtihout any glitches :) There are many ways too export results & graphs such as CSV files directly onto Word documents instead having have an excel sheet open all along also saving time by not needing two separate programs running simultaneously.- Easy accessability via keyboard shortcuts / mouse clicks = less errors happening during usage period :D.