I used to work with this product during its early days as a customer solution architect at Verizon Business Services. It was one of our earliest solutions for predictive analytics/BI applications. The user experience then wasn't nearly what it is now. Some of this has been addressed since my last engagement but there are still some areas where certain features need improvement. If you have an organization using advanced analytics across multiple data sources, then definitely consider this tool. This is something we leveraged when working on large scale BI projects for sales and marketing teams.