I like that it allows me to upload my own products, which are then available in their catalog of data sources from other companies (like Amazon). It's not very user friendly though - you have many options but they're all hidden away behind menus or buttons with cryptic names! Also there seems no way currently to add categories without doing so manually through an API call each time rather than having them built into your source list automatically as part of uploading new items? The platform needs work before people start using this regularly- too much setup required at present compared to competitors such as Google Shopping feeds etc.- better integration between product feed/API & importation would be helpful. Great tool if used correctly however we've found its best value when imported via our own APIs vs importing directly off another provider who may also do some filtering themselves first. We use it primarily to pull information about competitor prices / stock levels straight out of various providers' websites.