I like that it gives you statistics about how many people clicked through each link, what countries they are from etc! The UI could use some work around but if someone knows HTML/CSS then its easy enough once u get used tooIt's really cheap compared with other services (like bitly) so why not test out tavoe first? Also as of now there is no way in which i know off where one would enter what their url was or have them register via facebook / google + account login ect.. So at this moment using an api will need another step added onto our platform before we send any traffic over. We had been looking into different linking tools until we came across Tavio - great price point & feature set offered by service. The best thing about Taveo is that it is easy to use and has a lot of features. It is a great platform for tracking links and links that are being clicked. I have not found anything that I dislike about Taveo. I have been able to track links that I have created and have been able to see how many people are clicking on them.