I like how it's easy to set up, allows for editing of graphics/text easily with drag n drop options (no code needed).
The pricing model seems pretty reasonable compared to other platforms out there which makes this product attractive in my book! There isn't much about CP that doesn't work well overall but some may be picky. It could help if they had better support documentation for those who are less tech savvy - maybe make things clearer or offer additional training so people can build websites without having an IT person at their side? We use campaign partner primarily as our site content management system when creating sites for candidates running for state office.