When we first heard of it, they had said that this was going to be revolutionary in marketing! Since then I have not received word one way or another about how effective their platform has been but from what little feedback i've seen people are happy with its results so far. It is too soon for me to tell you if there were any downsides other than waiting long periods for updates when new features are released. The benefits right now just seem to outweigh all concerns since most everyone I know uses facebook these days anyway. With beam able game platform you can create your own games, it's not only for children to play but also adults have fun with this app! I love how easy is set up of new apps as well if there are any updates needed or changes that need be made in existing ones all they do now days which makes things easier than ever before. It helps me build my knowledge about different programming languages such C++ so i am more equipped when dealing out problems related computer coding!!