I like that it is easy enough anyone can use, but also has features which are more tailored towards experts in this space (such as our team). It's not perfect by any means - we've found some bugs here or there with their platform/codebase over time- however they have been quick at fixing them when notified of issues! We're solving two problems; one being direct monetization from users who visit other sites via referrals through etiology adsense links vs traditional ad networks where you pay per click & often don't get much return due to low CPMs etc., so having an alternative option was key. The second problem solved relates directly back to us helping people find good quality services online such as adult entertainment / sex work related businesses within certain niches.