I like how friendly it was to get started with, as we were able to set up an account in under 5 mins! We have been using this product for about 3 months now at our organization (The Salvation Army), It has really helped us manage all of out social media accounts across Twitter/FB through Instagram without having any employees involved or needing additional support from another department within The SA's IT dept - which would be hard because there arent many people who understand what Social Media platforms look alike etc., This makes managing twitter posts easy when someone leaves their position here-it helps track things that need attention quickly before they leave so those can continue doing other work while you handle them via emailing back & forth till something gets handled right away instead than waiting until after hours on tuesdays only 2pm EST time zone where everyone else works during normal business hrs.