I like that it gives you insights into what your customers are doing across all channels and devices. It also provides insight into your customer journey so you can plan future campaigns. The platform is very easy to use and navigate. There isn't much to dislike about this tool. If you're looking for something that will help you understand your customer behavior and drive conversions then this is the right tool for you. We've been able to track our conversion rates and see which pages convert better than others. This has helped us improve our landing page design as well as our overall website layout.