Singular Review
2
·
Excellent
Rating
5.0
Marketing, Marketing Analytics
Description of Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular you are able to
- Measure and report on all the channels you work with:
Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.
- Analyze ROI by combining attribution with leading cost aggregation:
Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.
- Track and analyze across the entire user lifecycle:
Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.
- Block more fraud with best-in-class fraud prevention:
Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.
- Monitor a single managed pipeline for analysis-ready marketing data:
Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.
Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovio, King and LinkedIn.
Pros
- Overall i really enjoyed working around every aspect including reporting capabilities