Adequately packaged in its own thin box, though Best Buy shipped it in a flimsy bubble bag instead of a proper cardboard box. Worked without problems on brief first test. Manufacturing quality as externally observed is high. Much easier to deal with than stiff flat cables when installing. Cable ends are significantly reinforced compared to other cables in this price range. Without elaborate test equipment that I don’t have, I cannot say more, except that if you are paying a lot more for an HDMI cable, you should insist on seeing such test results for that cable.
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