Used several deep conditioners and masks. None have worked as well as this one. My hair was very damaged after the 12th bleaching. Subtle and serious breakage during shower. I use this product once a week. I leave it on my hair for 1 hour and then wash it off. However, the softness is immediate, to get the hair back to how it was before bleaching it took about 4-5 sessions with this mask. Costs money! In the future I will only buy this air conditioner.
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