The most helpful thing about field goal is that they have an API integration with Salesforce, which makes data collection from forms extremely easy compared to other providers in this space! It would be great if there was also some way of using their platform for custom integrations rather than having everything through SFDC (which can sometimes take quite long). I am solving my customer's lead generation problems by providing them access into our CRM via webhooks when leads are created/updated within sales force or outside sources such us facebook ads etc..