The ability for us as an agency of record (AOR) vendor was able extract historical prices from multiple sources in order that we could compare different offers side by site without having access or visibility into each individual source's proprietary system/database structure; it also allowed me easy integration through their API gateway so I can make changes directly via my own dashboard rather than using 3rd party software like Excel spreadsheets etc - which are time consuming! This tool has been working well over 8 years now but there have not really any new features added since then other than minor updates here &there mainly just bug fixes if anything at all? Definitely worth looking up though because you will be amazed how much more simple things become when they're done properly!! We use this product daily across many websites within one client account allowing comparison between sites where previously everything had its' separate databases.