We are using this product for many years now in our organization (B2C). The best benefit we receive from it when customers try out new products offered through BizVPo which integrates with Vendasta! It helps us keep an eye over customer interaction/sales process along side their purchase decision while also providing them options via seamless integration between vendors offering those same services or other like features within similar categories etc., The best part about this product is it's easy to use. I like how they are very flexible with their features. They make sure you get what you need without having to pay for more than necessary. There really isn't anything I dislike about this program. It has been great so far! This allows me to organize my entire business in one place.