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1 Level
1320 Review
52 Karma

Review on mediaPRO by Mark Ponnusamy

Revainrating 5 out of 5

Very good media monitoring and tracking tool

The best part of this program is that it helps you to analyze your performance in comparison with other companies out there who are also using MediaPro as their research agency for getting valuable insights about various campaigns or brands they manage (or handle).

img 1 attached to mediaPRO review by Mark Ponnusamy

It's not only helpful when I am analyzing my own data but even more so if i have any doubts regarding competitor analysis. There isn't much room left here which can be an issue sometimes because one needs enough storage space to hold all these files without having difficulty accessing them later! This software has been very useful thus far especially while conducting competitor analyses among others. I like that you can see what campaigns your competitors are using against us in order to push their own products/services vs ours - this is very valuable information for making business decision! You should be able add more social channels into each category so we could monitor all of them at once!! It would help immensely when it comes time do make changes or decide which ones work best together (such as adding an additional video platform).

Pros
  • Provides thorough insight
  • Allows user friendly access across multiple platforms
  • Helps compare different strategies / methods used by our competition versus those employed within MEDIA PRO’s client services team.
  • Promotes competitive intelligence through market segmentation & demographic targeting
Cons
  • So-so