Have been using this on my boats for years. Applies as easily as any wax/polish. But if you have some chalk in your boat and use the buff magic first and then that as the polish after the words, you will be very happy with the results. I have tried many different formulas and waxes in the past and all have worked well after very, very hard work. Almost the same amount of work is required with Shurhold products but for the first time I have been pleased with the results and my boat looked as good as the day I bought it. Not to mention that it's easier to do all the work, but when you're done, the result looks like it was worth it. I will say that after my first painful mix and polish it's pretty easy to apply a new coat of polish after a few months and get really great results. I think the manufacturer's literature says somewhere to apply 3 coats per year. If I were selling nail polishes I would say the same thing. But once you get past Layer 1, the others are quick to slip on and off and give great results.
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