I like that it is very user friendly with most functions being easy to use for someone who has never used this software before! It does not have as many bells & whistles compared other systems out there but if you are looking solely at functionality then no complaints here either!! We needed something affordable (both in price AND ease-of-use) so we looked into several options including churchCRM which was also what our local pastor had been using prior - until he found ACP :) Our goal now is just simply keep memberships up while offering new users great training material through their website/landing page etc.